Apollo EVO — Caribbean Dragon
It's a provocation in diamond-dust white. The first of just ten Apollo EVOs climbs the Goodwood hill — and beneath the hand-laid carbon skin sits everything half the industry is now racing away from: a 6.3-litre V12 with no forced induction, 789 hp, revving freely into five figures.
Apollo, the project carrying the old Gumpert DNA, isn't selling a lap time here — it's selling a feeling. Zero to 100 km/h in 2.7 seconds, 335 km/h flat out, from three million euros; figures that read almost like an afterthought. The EVO is a stand against acceleration inflation: emotion as the true luxury good, hand-finished in the smallest of series.
For Haus of Apex the EVO is the clearest signal of where this corner of the market is heading: away from spec-sheet warfare and toward objects that justify themselves through rarity and feel. A dozen brands can now build a two-second car. Almost none can build one you would cross a continent just to hear.